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2018 Super Bowl Ads: Plenty of Fumbles Off The Field

Blog: Forrester BPM Center of Excellence

Few marketers can resist the lure of the Super Bowl ad hype. VP, Research Director Brigitte Majewski interviewed a few us who cover all things marketing here at Forrester to get at what really matters when it comes to Super Bowl advertising and why. Brigitte: The buzz in Marketingville around the Super Bowl is astounding. […]

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