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Contributed on July 8, 2021

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10 Content Moderation Questions Answered For You

Blog: MattsenKumar Blog

Publishing user-generated content is one strategy to increase brand familiarity and trust. Even the most well-known firms rely on user-generated content to achieve top rankings in search engines. However, publishing this content carries a risk: you must ensure that users portray your brand in a positive light. The concept of content moderation enters the picture at this point. So, in this blog, we will be answering the top 10 most common questions regarding content moderation and clarifying your doubts.

What is content moderation?

Content moderation refers to the process through which online platform filters and monitors user-generated content to determine whether it should be published or not, based on platform-specific rules and norms. In other words, when a user submits content to a website, that content will go through a screening procedure (moderation process) to ensure that it complies with the rules of the website, is not illegal, improper, or harassing, and so on. It is an important aspect of boosting brand reputation, consumer security, engagement, and satisfaction in the realm of digital marketing.

Why moderation is important?

User-generated content includes a wide range of viewpoints and expressions in the form of written texts, photos, and videos. Furthermore, such contents may contain offensive images or may be unsuitable for many persons who view them. So, The most effective strategy for controlling user-generated content on social media and other comparable platforms is content moderation, which helps in maintaining brand reputation, controlling the emotions in the content, and preventing spam of anything that features trolling, or criticism.

What are the types of content moderation?

When considering how to maintain a feeling of order among the community, a Moderator should consider the following 5 categories of moderation:

1. Pre Moderation

This type of control keeps content from harming a company’s image before it has a chance to. Before being published online and visible to other users, all content, including product evaluations, comments, and multimedia uploads, must be approved by moderators.

2. Post Moderation

It’s a good idea to moderate content after it’s been posted to guarantee that debates take place in real-time. Because of the immediacy of the impacts produced by their contributions, this sort of moderating helps in keeping online communities satisfied.

3. Reactive Moderation

Reactive moderation is highly reliant on the general public’s ability to report abusive or destructive content. This sort of moderation is based on the idea that users may notice and report anything that should be flagged or deleted from the website.

4. Distributed Moderation

Distributed moderation is achieved by the use of a rating system that allows the rest of the online community to rate or vote on the content that has been published. This sort of moderation is only appropriate for small organizations that can consistently implement a member-controlled moderation process.

5. Automated Moderation

Automated moderation employs computer techniques that automatically recognize preset hazardous content. Content moderation software is used to screen objectionable words or slurs, mark them as banned, replace them with acceptable alternatives, or reject the entire post.

How content moderation is done?

On the Internet, content moderation includes categorizing, reviewing, and rating content. It entails monitoring the content and comments left by readers on blog posts, videos, and photos shared on social media, as well as music uploaded to the Internet. Businesses have the ability to censor their own content. A firm might, for example, appoint someone to moderate comments on a blog. Large organizations, such as Facebook, have entire departments dedicated to policing internet content. Content may be monitored by the website’s maintenance organization. It’s also possible to enlist the assistance of others over the Internet.

What are the challenges in content moderation?

Until you consider the complications involved, moderating user-generated content on a platform appears to be a simple operation. Content moderation is complicated by several factors such as:

1. Volume of Content

The amount of UGC on every platform varies from one to another, but the staggering rate of growth of UGC remains constant and the volume of pictures, videos reaches millions in quantity. So, the moderation solution must account for this.

2. Variety of Content

Text copy is one kind of user-generated content, but it can also take the form of photographs, videos, voice chat, and SMS. A content moderation system must be capable of dealing with all of the platform’s varied forms of content.

3. Context of Content

By definition, the behavior must be interpreted in light of its surroundings. The context in which UGC is displayed alters its meaning and impact on those who view it. So, the solution should be able to accurately deal with the context of the content.

Who moderates online content?

Businesses and end-users are totally safeguarded against damaging, unsettling posts and deceptive offers made by internet trolls and scammers, thanks to content moderators. They stick to a brand’s guidelines and goals. To put it another way, they’re the ones in charge of screening user-generated content and deciding whether to approve or reject it.

What are the qualities needed in a good content moderator?

Patience, integrity, and curiosity are the most critical personal attributes for becoming a competent content moderator. While moderating content, it is necessary to maintain a high pace while ensuring accuracy, so despite a few slowing factors, you need to stay patient. And while you may face a lot of challenges stay integrated and focused on a single goal without losing track of your objective. At last, you need to always stay curious and do a lot of research.

What’s great about working with Content Moderation?

The mission is the most important aspect of content moderation. The internet can sometimes appear to be a large, dangerous realm ruled by crooks. Content moderation is an important job since it helps to improve the world and the internet by removing content that should not be there. And as a result, you don’t only get to help the people on the internet, you also make them have good experiences on it.

What are the to-do things in Content Moderation?

The content Moderation process has its own set of to-do things to ensure the best outcome and yield the best content for the users. So, some of the things that content moderators need to focus on are:

1. Selecting the best moderation method for yourself.
2. Define a clear set of rules and guidelines for each format of content you are working on.
3. Moderating all types of content regardless of the platform you are operating on.

What are the not-to-do things in Content Moderation?

Very often people are confused about what good content is and they do things in moderation that are not to be done. So, here are a few not-to-do things for Content Moderators:

1. Don’t have any misinterpretation of good content, always follow the best practices and regulations.
2. Don’t wait too long before starting on moderation as it would only scale high as you’ll wait.
3. Don’t waste any resources and plan on things before starting.

Conclusion

With 2.5 quintillion bytes of data created every day, content moderation is the only way to assure that the content doesn’t harm the audience’s sentiments and feelings. It aids in preventing harmful content from reaching the public, ensuring that the internet maintains a calm and secure environment for users.

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