CMOs Need A Measurement Strategy That Connects To Business Outcomes
Blog: Forrester BPM Center of Excellence
All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes. However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives. On top of that, CMOs are faced with keeping up with ever-changing buyer behaviors, operationalizing […]
Leave a Comment
You must be logged in to post a comment.