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Your Global Martech Stack Isn’t Cutting It In China

Blog: Forrester BPM Center of Excellence

More and more marketers at global brands in China, such as Coca-Cola, McDonald’s, Volkswagen, and Walmart, are replacing their globally contracted martech vendors with viable Chinese ones. They have realized that deep localization is the only way to succeed. This requires not only China-specific marketing strategies and local decision-making power, but also deep engagement with […]

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