Blog Posts Process Management

You Need A Martech Reference Model — Here’s Why

Blog: Forrester BPM Center of Excellence

A question I often get from Forrester clients is “Do you have a martech reference architecture that I can use to build my martech stack?” The short answer is no, but it’s not that simple. First of all, marketers should think in terms of an interoperable marketing technology (martech) ecosystem, not stacks or platforms. And […]

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