Blog Posts Process Management

Yes, Really! Two Cross-Channel Campaign Management Forrester Wave™ Evaluations

Blog: Forrester BPM Center of Excellence

Don’t let the name fool you. Even though the category is cross-channel campaign management, CCCM is more than just campaigns. CCCM technology is evolving to address contextually relevant customer interactions, and marketers are turning to CCCM solutions to support their moments-based marketing capabilities. See our “The Future Of Enterprise Marketing Technology” report for more details […]

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