Workflow/BPM Key Words
Blog: All Things Workflow
I was bored one day. I mean bored. So I decided to run a little experiment and find out what are the key words most commonly shown on the homepages of various BPM / Workflow vendors. I picked 10 vendors based on their location in google for the terms workflow software and Business Process Management. I did not survey any sites that were not BPM pure plays. I ran a script to get all the words off these pages then I removed all conjunctions, common words etc. I also combined derivations of words so manage = management = manager etc. I came up with over 400 words. The results of the key words most likely to appear on the homepages were:
Management: All 10 sites
BPM, business, process: 9/10 sites
Solution, Workflow: 6/10 sites
Efficient, Implement, Optimise, Service, Software, Task: 5/10 sites
Automate, Change, Compete, Customer, Design, Fast, Model, Monitor, Project, Streamline, System, Time: 4/10 sites
25 Words were on 3 sites
64 Words were on 2 sites
Over 300 Words were only listed on one site
What does this mean? Well probably not a whole lot. But it might give some clues as to what vendors feel are the words best suited to catch potential BPM clients. It also gives a limited insight into what some purchasing motivations might be.
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