Words Matter: Inclusive Experiences Start With Inclusive Language
Blog: Forrester BPM Center of Excellence
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating, therefore, if I didn’t identify as male or female, I wouldn’t feel […]
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