Blog Posts Process Management

With Data Deprecation Picking Up Steam, B2C Marketers Must Rethink Their DMP Strategy

Blog: Forrester BPM Center of Excellence

B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. Data deprecation restricts tracking and access to consumer data due to regulatory, browser, walled-garden, or consumer actions. Here is the cold, hard truth: Google’s intention to deprecate the third-party cookie will drastically impact modern marketing. And […]

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