Why Netflix Chose Microsoft In Its Bid to Enter Advertising
Blog: Forrester BPM Center of Excellence
The speculation has been swirling for months that Netflix was getting into the ad business. We’ve long seen this as necessary for Netflix, and have been clear about the upside, so no big shock there. What IS notable is the news that Netflix chose Microsoft as its adtech partner. Why Microsoft? Microsoft’s acquisition of Xandr, announced […]
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