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Why Companies Turn To Digital Marketing To Survive COVID-19?

Blog: NASSCOM Official Blog


There are a few problems that if you ignore them long enough, they might go away. However, COVID-19 is a huge problem that we can’t ignore and has had a considerable impact on businesses everywhere. However, a lot of owners and managers have failed to adapt to the digital shift and create strategies according to the ‘new normal’. 

Not to sound too alarmist, in many cases, this will act as a deciding factor in whether or not they will make it through the tough times ahead. Even the larger companies are finding it extremely difficult to adapt to this new change and have lost millions due to cancelled events. If there was a time machine, they would claw back the hours of time and energy they spent on preparations. 

Clearly, going digital is the winner here, and companies, even the ones who probably didn’t have a Facebook page before will eventually have to move to social media marketing, content marketing, SEO and influencer generated campaigns. In order to achieve the same one can always hire a digital marketing agency, they can help tackle every hurdle and meet all the goals.

For months to come, one’s current clients and prospective clients are going to be less eager to the idea of letting one walk in and shake their hands. Sadly, no one has an accurate idea of how long this might last.

In order to adapt to the changing times, there are a few things that one should keep in mind which are as follows:

1) Be vocal with the customers

The initial step is to start a dialogue that will take place between business and customers. For companies, which earlier never engaged with their customers that much, now is the time to build connections and engage with them on a daily basis. One can start by-

2) Building a social media presence

3) Creating advertisement campaigns online

We know, running an online campaign can be overwhelming for many companies that relied heavily on word-of-mouth or traditional media. While they can still ask their customers to ask friends and family, however, an online campaign can spread the news way faster and way less effort.

4) Content marketing

It might be an indirect form of advertising; however, it is still a highly effective way to connect to your target audience. Whenever any business creates and then shares some insightful articles, infographics, other kinds of content, videos, this shall increase more engagement than usual. This is also great for brand engagement, provided that the content is regularly updated so that it remains relevant.

5) Slowly shift your daily operations online.

Thanks to various video conferencing tools such as Google Hangout, Zoom, Skype, amongst many others, they help the employees stay in touch with each other and communicate with staff and clients.

“Most of us have explored innovative forms of technology and automation in a few processes of ours across finance, HR, marketing etc. However, now is truly the time to embrace it as the backbone of the organisation. Synchronisation meetings explained in the point above can benefit a whole lot by using software and technologies to record daily task logs across different departments. My workforce and leadership team have effectively made use of Basecamp – a project management and team communication software. This has helped us lower dependency on each other with a centralised and easy-to-use platform for important data and reports. Since we’re in the consultancy business, this has also reduced redundant back and forth on both an internal and external level.” said Ritesh Singh, MD of ARM Worldwide

In the end, we all can try to incorporate all of the aforementioned things to our business and treat it as the bible. Moreover, there are various companies that provide an array of uber digital marketing services to different clients and businesses, and one can always hire them to help solve the current problems.

Things we thought were normal before would never be the same; it is time we practice empathy and patience as things are about to change. Practice social distancing and take care of yourself and your family!

The post Why Companies Turn To Digital Marketing To Survive COVID-19? appeared first on NASSCOM Community |The Official Community of Indian IT Industry.

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