Blog Posts Process Management

Where To Invest Your Adtech And Martech Dollars

Blog: Forrester BPM Center of Excellence

As a B2C marketer, do you know how you should spend your technology budget? Where should you invest and from which technologies should you divest? These questions can keep marketers up at night as they think about ways to provide contextually relevant experiences to their consumers. However, nearly two dozen Forrester colleagues and I just […]

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