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When agencies should collaborate – and not compete

Blog: OpenText

The world of agency work is notoriously competitive. But how can agencies get past that when the client wants more than one agency to work together on a campaign? Layla Revis, VP Brand & Digital Services, OpenText and Rebecca Ewan, VP Global Account Director, Leo Burnett examined three different scenarios where agencies and their clients …

The post When agencies should collaborate – and not compete appeared first on OpenText Blogs.

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