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What’s At The End Of The B2B Buyer’s Journey? Advocacy!

Blog: Forrester BPM Center of Excellence

Personas and journey maps have become key tools for the modern marketer. As my colleague Lori Wizdo expertly explains: It is the job of marketing to guide the buyer through the buying journey. Becoming a journey marketer is essential in this digital age.  (Lori can help you get there – check out her workshop at […]

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