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What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales

Blog: Forrester BPM Center of Excellence

Translating intent data into sales rep action offers a level of information that surpasses what sales reps can determine on their own. In his latest blog post for Forrester, Seth Marrs shares that when this is done well, it also links the buying signal to the action that has proven to yield the best results.

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