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What The Cambridge Analytica / Facebook Drama Tells Us About The New Brand Safety

Blog: Forrester BPM Center of Excellence

We didn’t think the Cambridge Analytica story could get any darker, but clearly it has.   Yesterday the New York Times reported that Cambridge Analytica filed for bankruptcy as clients flee the firm post improper data harvesting and suspect targeting practices for election manipulation.  The article disclosed that Cambridge Analytica had been planning to reorganize with […]

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