Blog Posts Process Management

What Is Your X1?

Blog: Forrester BPM Center of Excellence

Customer experience has stalled. Over the past 24 months, some of the stars of Forrester’s Customer Experience Index (CX Index™), such as JetBlue and BMW, have shown no improvement in their CX. Other former standouts, like Etsy and USAA Credit, have experiences that are going backwards. Why? Every customer journey has many “peaks” — experiences […]

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