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What is Bounce Rate?

Everyone has experienced the feeling when their traffic and engagement numbers start to decline. Your website is receiving visitors, but they are departing at an alarmingly high (and quick) pace. You frantically comb through all of your data and delve through various digital measures in an effort to identify the offender.

Although Bounce Rate appears to give a clear indication of how rapidly visitors leave your website or a particular landing page, more research is necessary to fully comprehend its consequences. Not every tourist who departs empty-handed bounces back. This post will cover both how to effectively measure and enhance your website for growth and what you may expect from your bounce rate.

Let’s take a deep dive into the topics.

Table of Content-

For More transparency watch our video on Digital Marketing, by Intellipaat

What is meant by Bounce Rate?

What is meant by Bounce Rate?

When a user sees a single page on your website and does nothing before leaving, this is known as a bounce.

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How is Bounce Rate Evaluated?

Do You Know that with the help of Google Analytics, one can figure out which pages are contributing to the high bounce rate, and which ones are functioning incredibly well, so let us find out how?

How is Bounce Rate Evaluated?

In order to find the bounce rate, divide the total number of one-page visits by the total number of entrances. It may be evaluated for different time frames (such as a day, week, month, or year), and they can be used to assess the effectiveness of both the entire website and specific sections.

We’ve included some helpful definitions below in case you’re unsure of what the total number of one-page visits and the total number of entrances mean:

How many visitors visited your website for one page and then departed is represented by the total number of one-page visits.

What is a Good and Average Bounce Rate?

It is important to get to know about the Good Bounce Rate.

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Root Cause of High Bounce Rate

Here are the few root causes of High bounce rate:

The website has a subpar design

Ineffective site architecture

Sources of traffic references-


The bounce rate is a crucial ranking component and a crucial indicator of the health of your website. There are many tried-and-true SEO solutions that may help turn large percentages of visitors leaving your site into more engaged and business-ready audiences.,

Hope this blog helped you to know about various Digital Marketing strategies used by various people.

Join Intellipaat’s Digital Marketing Community for more queries.

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