What Gets in the Way of User Adoption?
Blog: IMA Blog
One of the biggest frustrations Change Agents and Project Teams confront is lack of adoption of the change by the Targets. There is no doubt that the “status quo” is a powerful force, even when a change is positive or entirely rational. Very often, the reason why the change isn’t embraced is because the appropriate reinforcements are not in place. For some reason, we expect people to behave differently, but we reinforce them for staying the same!