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What Can Sisyphus Teach Marketing About The Importance Of Retention?

Blog: Forrester BPM Center of Excellence

What can marketing learn from Sisyphus about the importance of retention? Sisyphus, the king of Corinth in Greek mythology, incurred the wrath of the gods and was condemned by Zeus to an eternal punishment. His fate involved ceaselessly pushing a boulder uphill in the depths of Hades, only to have it roll back down each […]

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