Want To Be A CX Leader? Work With Your CIO To Deliver End-To-End, Real-Time CX!
Blog: Forrester BPM Center of Excellence
We all understand the need for rich, responsive, personalized customer experience — right? Well, not so fast! The data argue a different point, suggesting that many firms fail to deliver real-time CX. Based on Forrester’s 2019 customer obsession data, 55% of enterprises are still either customer-naïve or just customer-aware — delivering beginner-level CX. What’s that, […]
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