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Want Projects to Go Faster and Better? It’s All About Your Sponsorship

Blog: IMA Blog

Sponsorship is Your #1 Priority

If you are a Next Generation Change Agent, you know what your #1 priority is. It’s not about spending precious time filling out templates and checklists. It’s not about a useless effort trying to eliminate (instead of manage) resistance. And it’s not about communication messages that try to convince Targets that this change will be good for them. For a Next Generation Change Agent, that’s missing the boat!

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