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Values-Motivated Consumers Make Up 18% Of The US Buying Population

Blog: Forrester BPM Center of Excellence

Most marketers have questions about navigating social values: Is the growing chorus in favor of brand activism the signal or merely noise? How should brands respond? To answer these questions, we built an analytical model to identify the values-motivated consumer Social Values Permeate The Consumer-Brand Conversation, But They Do Not Always Shape Consumer Action Today, […]

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