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Values-Based Selling Will Help Retailers Win Consumers’ Spend

Blog: Forrester BPM Center of Excellence

With holiday peak just behind us, apply lessons from 2019 for wins in 2020 ( . . . and not just during the holidays!). Shoppers are not just looking for a good deal; they want to appease their sense of social responsibility to feel like they’re doing some good with their purchase — or at […]

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