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Using your Personal Brand to Ace your career

Blog: Capgemini CTO Blog

The idea of a personal brand is not a new one, but it is an idea that has been gaining momentum over recent years, particularly with the growth of social media.  Your personal brand is what people say about you when you’re not in the room.  Essentially, it’s who you are and what you stand for.  But who needs a personal brand?  It’s a question I’ve been asked a lot, so I thought I’d try and share some thoughts on what to look for when deciding whether to develop your personal brand.

Firstly, read through the following points and see if you can relate to any of them:

If the answer is yes to the above points, then now is the time to start thinking about developing your personal ‘brand plan’ by drawing up a plan of activities short and medium term that you need to do to create, develop and maintain your personal brand.

So, where to start?

The detailed activities will differ from person to person, however in broad terms here are my top five tips and suggestions to get you started:

  1. Create an online presence. In today’s world, the first thing people do when they want to find out more about you is to have a look online.  Increasingly, job opportunities appear as a result of your profile online, and even learning and development can be enhanced with an online profile.  So, my first piece of advice would be to invest in your online presence to enable you to grow and ace your career.   So, you need to be active and plan your activity online.

       2. Develop material

      3. Use tools at your disposal to grow your network

    4. Use social media to read, listen and learn

     5. Remember the content you share represents your online brand

I hope that starts you thinking about your own personal brand, and how to develop it online.  For anyone wanting to grow and develop and progress their career, change roles, or just develop their thinking then social media, and a personal brand is invaluable and will enable you to ace what you do.  Good Luck!

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