Blog Posts Process Management

Using first-party data to deliver personalized and tailored digital experiences at scale

Blog: OpenText

Delivering personalized digital experiences is getting harder even as the technology to do so gets better. As the value of third-party data is steadily diminished or blocked because of consumer privacy concerns, organizations need to evolve their digital engagement strategy. The only way forward is to invest in the collection, management, governance, and quality of …

The post Using first-party data to deliver personalized and tailored digital experiences at scale appeared first on OpenText Blogs.

Leave a Comment Cancel reply

You must be logged in to post a comment.

Get the BPI Web Feed

Using the HTML code below, you can display this Business Process Incubator page content with the current filter and sorting inside your web site for FREE.

Copy/Paste this code in your website html code:

<iframe src="https://www.businessprocessincubator.com/content/using-first-party-data-to-deliver-personalized-and-tailored-digital-experiences-at-scale/?feed=html" frameborder="0" scrolling="auto" width="100%" height="700">

Customizing your BPI Web Feed

You can click on the Get the BPI Web Feed link on any of our page to create the best possible feed for your site. Here are a few tips to customize your BPI Web Feed.

Customizing the Content Filter
On any page, you can add filter criteria using the MORE FILTERS interface:

Customizing the Content Sorting
Clicking on the sorting options will also change the way your BPI Web Feed will be ordered on your site:

Some integration examples