Use Trade Promotion Management To Boost Return on Promotions
Blog: Forrester BPM Center of Excellence
Trade Promotions are hard to execute We all know that sometimes brands run promotions that don’t seem to make sense. I expect that you have seen buy- one-get-one-free offers in stores with bare shelves. Colleagues say that movie themed merchandise, often hits the stores just when the movie season is over. We have marvelled at […]
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