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Use Search To Convert In-Market Customers This Holiday Season

Blog: Forrester BPM Center of Excellence

This blog post is part of Forrester’s Holiday 2019 retail series. Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers. As such, retailers have invested heavily for years in paid search – we are forecasting that retailers in the US will spend […]

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