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Update Your Understanding Of Emotion (Hint: It’s Not Just Feelings)

Blog: Forrester BPM Center of Excellence

2020 was an emotional rollercoaster. A global pandemic, economic upheaval, social unrest, and a contentious election have all left consumers reeling. Marketers know that emotion is the biggest driver of purchase decisions, and naturally attempt to tap into these turbulent consumer emotions. But those attempts can fall flat (see: this mashup of pandemic advertisements that […]

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