Unlock Loyalty Throughout The Customer Lifecycle
Blog: Forrester BPM Center of Excellence
Loyalty marketers, the scope of your job just expanded. And, before you panic, it’s a good thing. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years: including a pandemic, supply chain issues, and social […]
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