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Uberflip Acquires SnapApp: What It Means To B2B Marketers

Blog: Forrester BPM Center of Excellence

Remember when saying “Content Is King” was all the rage and B2B marketers got excited about content marketing? It turns out marketing your ideas and product information via content only works if prospects and customers interact with that content. I’ve spent time showing why B2B marketers continue to miss the mark when it comes to […]

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