No behavior change, no implementation.  It’s a simple, but profound statement about the criticality of the human side of business projects, including transformational change initiatives. Right from the start, project teams must take a purposeful approach to identifying what the new behaviors are for the transformation. It’s why a foundation of IMA’s proprietary Accelerating Implementation Methodology (AIM) is, “In order to achieve value realization, you must first identify the “human objectives” for your change.”