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Transformation Ahead For Channel Marketers: Insights From Our B2B Marketing Predictions Webinar

Blog: Forrester BPM Center of Excellence

Forrester’s 2023 predictions for B2B marketing and sales leaders have a common thread: They all, in one way or another, speak to the criticality of aligning around the customer. In a recent webinar, my colleague Amy Hawthorne and I dove deep into two of those predictions, both of which have made waves in the market. […]

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