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Top Business Analytics Examples in Real World

Organizations today not only strive to be profitable but also want to meet and exceed customer satisfaction. Data is an extremely powerful weapon, but to be able to understand and use this data in the appropriate way is what makes it beneficial. Business analytics plays a crucial role in achieving this.

In this article, we’ll cover the following topics related to business analytics.

Table of Contents:

Wish to become a prosperous Business Analyst? Watch this video to learn business analytics in-depth.

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Alright, so let’s get started with all and everything there is to know about Business Analytics…

What is Business Analytics?

Analytics works as a model through which we create scenarios and based on these scenarios, the performance of products or organizations is predicted. It allows the management to make better decisions and plans. 

Business analytics, therefore, is analyzing the organization’s raw data and turning it into useful information with respect to the organization’s vision and goals. 

Several different types of tools and methodologies are used to work on the data, map out diverse patterns and relationships, and then predict the outcomes based on the information gathered. Using these predicted outcomes, organizations design strategies that drive their sales and profits.

Become a Business Analyst Master

So now you know what Business Analytics is, but you must be wondering why exactly is it so important.

Business Analytics Importance

Business Analytics is a hot topic and for good reason. Here we’ll see some of the reasons why it is so popular and necessary for businesses:

Business Analytics Examples

Examples of Business Analytics

To help you comprehend better, here are a few real-life business analytics examples of some popular organizations and how business analytics have affected their growth and success:

To ace your next interview, refer to these hand-picked questions about Business Analytics. Top 35 Business Analyst Interview Questions and Answers

As we have already seen, business analytics is a highly powerful tool used by organizations. Let’s take a quick glance at how it can be categorized.

Categories of Business Analytics

Business Analytics Categories

Descriptive and diagnostic analytics mainly answer questions like-

Whereas, predictive and prescriptive analytics answer the questions like-

Now that we know what business analytics is and how it helps businesses achieve their goals, let us discuss what is the Role of a Business Analyst in an organization.

Job responsibilities of a Business Analyst

A business analyst is a very important part of a project team. Below are some of the major Responsibilities and Tasks that a business analyst encounters:-

Wish to pursue a career in Business Analytics? Then this course is for you! Post Graduate Diploma in Business Analytics


Business analytics is a great tool that can help organizations increase their customer base by assessing their data and suggesting what the next plan of action should be.

Today, it is essential for all businesses and organizations to adopt the principles of business analytics, if they wish to fulfill their goals. With the rapidly increasing data, comes the rapidly growing need of analyzing it, and Business Analytics is the answer!

Have any doubts about Business Analytics? Drop your queries on our Community Page!

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