Today’s Business Buyers Crave Digital Interactions And Human Connections
Blog: Forrester BPM Center of Excellence
Even as B2B buyers increase their reliance on digital activities, tools, and routes, they crave deep, human connections. In fact, I would argue that empathetic and highly tailored interactions are now more valued than ever. In LinkedIn’s The State of Sales 2020 report, buyers rated active listening skills higher than relationship building and even projected […]
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