‘Tis the Season For Consumers To Still Not Buy On Social Media
Blog: Forrester BPM Center of Excellence
This blog post is part of Forrester’s Holiday 2018 retail series. Despite news of brands like Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Our Forrester Social Technographics data uncovers that consumers scored the lowest in the buy stage of the […]
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