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“TikTok Shop” Launch Makes US Social Commerce Plausible

Blog: Forrester BPM Center of Excellence

Bytedance officially launched its social commerce experience, “TikTok Shop,” in the US. It includes features such as a dedicated shop tab for searching products or browsing product categories, the ability for creators to tag products for purchase, an affiliate funnel for sellers, secure check-out, and brand product portfolios. So far, over 100K creators signed up […]

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