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TIBCO’s New Channel Chief Drives Success with the New TIBCO Partner Program

Blog: The Tibco Blog

Reading Time: 2 minutes

Recognizing the value partners bring to the table, one of TIBCO’s main goals for 2021 is increasing its focus on partnerships with industry-leading organizations that drive customer success. With the combined strengths of TIBCO and its partners, the TIBCO Partner Ecosystem can deliver smarter solutions, sooner, across industries around the globe.

With the arrival of Tony Beller, Senior Vice President of WW Partner Ecosystem and OEM Sales at TIBCO comes creative ideas and a new strategic approach to tackling the challenges of 2020 and creating a strategy for success in 2021 and beyond. Within six months of joining TIBCO, Beller implemented a broad set partnership ecosystem and program changes designed to better meet customer and partner needs. Read more to learn about the TIBCO Partner Program (TPP) and Beller’s exciting Channel Chief 2021 Award from CRN.

Ideas Become Reality: The New TIBCO Partner Program

At TIBCO Now, Beller presented his ideas for a new Partner Program that would enable better partnerships in 2021. This new initiative focused on three principles: growth, innovation, and customer excellence. By January 2021, the new TIBCO Partner Program was deployed to increase the focus on TIBCO partners’ businesses.

Beller restructured the entire TIBCO partner ecosystem to enhance go-to-market capabilities and focus on driving customer relationships. Along with the restructure came the introduction of new marketing capabilities. One of the most exciting new marketing programs for partners is the TIBCO Partner Marketing Launchpad. Launchpad is a digital marketing automation tool custom-designed to demand generation and drive pipeline growth for partners, all with a dedicated concierge service.

Another exciting feature is the new Partner Solution Showcase, which demonstrates success with our partners’ solutions built on TIBCO technology such as Spotfire or EBX. The TIBCO Partner Solution Showcase highlights innovation, expert knowledge, and partner capabilities in delivering TIBCO-powered digital transformation to solve real-world challenges. The first partners featured are Arria, Bahwan Cybertek, iSteer, and Systemation.

Who is Tony Beller? Meet TIBCO’s New Channel Chief

Beller is the new Channel Chief at TIBCO, committed to innovating success and long-term partnership growth. He believes that better partnerships create a recurring cycle of education, enablement, and empowerment that benefits customers and companies alike.

Beller states that “Our Partner Program Mission is to drive customer success by joining with our highly-qualified partner ecosystem to deliver digital transformation and to ensure partner success by providing support through an industry-leading partner team, resources, and systems.”

As he mentions in his most recent blog, he’s here to support our partners so they can create market demand, drive sales, and collect data to drive insights and provide real-time feedback.

Outstanding Work Recognized by CRN

Every year, CRN presents the Channel Chief Award to individuals who demonstrate leadership qualities within Partner Ecosystems. This year, TIBCO is excited to announce Tony Beller has received the 2021 Channel Chief Award for his exceptional work on the new TIBCO Partner Program. Congrats Tony!

With the combined strengths of TIBCO and its partners, the TIBCO Partner Ecosystem can deliver smarter solutions, sooner, across industries around the globe.
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TIBCO is committed to providing partners with the highest level of support to develop, market, sell, and deliver industry-leading solutions. Learn more about TIBCO’s partners and the TIBCO Partner Program.

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