TIBCO Announces New Partner-to-Partner Strategic Initiative

Blog: The Tibco Blog

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During the TIBCO NOW 2021 Partner Keynote, the team discussed the limitless opportunities for our partners to build and grow together—not just with TIBCO—but with each other as well. To build on the theme of “Limitless Partnering,” Tony Beller, Senior Vice President, WW Partner Ecosystem and OEM Sales at TIBCO, announced a new strategic initiative, TIBCO Partner-to-Partner, to promote multi-partner engagements.

TIBCO Partner-to-Partner increases collaboration with all TIBCO partner types to better solve customer challenges by providing the customer with an innovative, fully-developed solution that can be seamlessly integrated. With TIBCO’s diverse partner ecosystem and relationships with leading channel partners, all partners can work together through TIBCO Partner-to-Partner to accelerate innovation and go-to-market.

According to Beller, “We have one of the most diverse partner ecosystems. When partners work together, a more holistic, end-to-end solution can be delivered to the customer. Together, we are better—unlocking limitless growth and success for our partners and joint customers.”

What is TIBCO Partner-to-Partner?

The new TIBCO Partner-to-Partner initiative focuses on the “cross-pollination of partners,” where several partners come together to create a market differentiated solution for TIBCO customers. TIBCO Partner-to-Partner empowers TIBCO partners through three pillars: Identify, Co-Innovate, and Grow.

Identify: The first step is to identify possible synergies between TIBCO partners. TIBCO has published a new partner enablement page on Seismic where partners can check out innovative solutions that leverage TIBCO capabilities. The page features joint solution briefs, solution demos, and sales enablement templates.
Co-Innovate: Once the right partner match has been identified, the partners will work with the TIBCO product teams to develop a cutting-edge solution, differentiated from the market.
Grow: In the growth phase, TIBCO will enable its partners to go to market with marketing development funds for demand generation and sales enablement with its Partner Account Managers—providing the most seamless experience to customers.

Through the Partner-to-Partner model, comprehensive and co-created solutions are delivered seamlessly as one, backed by leading software providers in a rapid and specialized environment. One example of an incredible solution fueled by TIBCO Partner-to-Partner is a new IoT solution developed by TIBCO, iSteer, and u-blox.

Meet the Partners

TIBCO partners u-blox and iSteer are market leaders when it comes to investing in an engagement model involving multiple partners, recently winning TIBCO Partner Excellence Awards in 2021.

iSteer provides enterprise business solutions to build next-generation organizations by empowering fresh ideas and a strategic perspective to every engagement. The company’s insights are backed up by a rigorous process of analysis and solution development in the areas of integration, data management, and digital transformations. iSteer focuses on energy, finance, healthcare, life sciences, manufacturing, and retail.

u‑blox is a global technology leader in positioning and wireless communications in automotive, industrial, and consumer markets. Its smart and reliable solutions, services, and products let people, vehicles, and machines determine their precise position and communicate wirelessly over cellular and short-range networks. With a broad portfolio of chips, modules, and secure data services and connectivity, u‑blox is uniquely positioned to empower its customers to develop innovative and reliable solutions for IoT: quickly and cost effectively.

According to Ramakrishna Peddiraj, Vice President and Head of Data Engineering and Analytics at iSteer, “This partnership is a great opportunity to create value-based solutions for customers. The fusion of TIBCO streaming, integration, and data-science capabilities combined with u-blox edge devices, the iSteer SmartFlo platform facilitates communication, data flow, and device management to provide predictive analytics and intelligent asset maintenance solutions to customers across different industries.”

The Solution in Action

Together, u-blox, iSteer, and TIBCO have built an end-to-end IoT platform solving customer pain points in manufacturing, logistics, healthcare, telematics, and more.

u-blox provides IoT devices that operate anywhere in the world at a low cost, enabling the ease of capturing data at the edge. The data collected is ready to be absorbed by TIBCO products and can be seamlessly transformed by TIBCO Connected Intelligence solutions. Next, iSteer is positioned to utilize its unique experience with TIBCO’s edge integration, messaging, data science, and analytics capabilities to deliver this fully-developed solution to the end customer.

Popular use cases for this IoT solution include asset tracking, HVAC monitoring, and office environmental monitoring.

According to Neil Hamilton, Head of Service Sales at u-blox, “Until recently, the majority of enterprise IoT projects have failed simply due to the scope of the project. The beauty of working with TIBCO Partners is that TIBCO enables multiple partner ecosystems to come together. When it comes to IoT, u-blox has an ecosystem of thousands of design houses and device builders, which leverages u-blox Thingstream technology. This is TIBCO ready thanks to communicating eFTL protocol; and TIBCO has the consultants, cloud technologies, and know-how to bring the application to life using this data. By converging these two worlds together, customers can successfully capture the benefits of IoT: from Proof-of-Concept to Production.”

Join TIBCO Partner-to-Partner

Combining partner strengths with the power of TIBCO provides new solutions to customers across all industries, accelerating our limitless possibilities when we work together. What are you waiting for?
If you’re an existing TIBCO partner, and you’re interested in the new TIBCO Partner-to-Partner program, reach out to partners@tibco.com to get started.

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