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Three Key Drivers That Alibaba Enables Brands’ Business Growth

Blog: Forrester BPM Center of Excellence

My colleagues Danny Mu, Guannan Lu and I attended Alibaba ONE Business Conference on December 18 in Hangzhou. The conference attracted 2,000 business leaders from brands across industries and focused on how Alibaba enables brands’ business growth with its digital ecosystem, data and technology capabilities, and business methodologies. Alibaba wrapped these tools, methods, and capabilities […]

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