Blog Posts Process Management

Three Key Actions Help B2B Marketers Synchronize Buying Signals to Put the Customer First

Blog: Forrester BPM Center of Excellence

B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions. That algorithmic co-creation of interest-based experiences across digital platforms that are uniquely “For You”—where content feeds are curated through consumption and the latest trends are embedded in the experience—has set a high standard for B2B […]

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