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Think Olympics marketing is as simple as “Go America!”? Think again.

Blog: Forrester BPM Center of Excellence

One of the guests I’ll be welcoming at Consumer Marketing in April is Jennifer Storms, CMO of NBC Sports Group.  The other day we were chatting about how much more complicated marketing for the Olympics is than most of us would’ve expected.  Here are a few things I was particularly struck by: “The Olympics” is […]

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