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The TV Industry’s Latest Hill To Climb: How To Avoid The Sins Of Digital Advertising’s Past

Blog: Forrester BPM Center of Excellence

I’ve recently returned from Beet.TV’s latest BeetRetreat and I’m feeling…Optimistic? Pessimistic? Ambivalent? Ambivalent – I’ll go with ambivalent. There is so much opportunity for a TV/video advertising industry which finds itself in flux – an explosion of new content, new data sources, new consumer viewing patterns. All of this means more ways to explore how […]

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