The Shape of Innovation // Ep. 7: Stoking the flames of innovation at Liberty Global

The shape of business innovation has changed radically over the past 30 years. This podcast series explores the changing shape of innovation through conversations with real-world innovation practitioners and leaders.

In this 20’52” episode, Angela Ashenden talks to Roel de Vries, Innovation Programme Manager at TV and broadband provider Liberty Global, about the company’s innovation strategy and approaches.

Topics covered in this episode:

• The launch of Liberty Global’s innovation management platform, Spark, and its rollout across 16 geographies;
• The end-to-end innovation process at Liberty Global, and the organisational structure that supports ideas through to implementation;
• The creation of the Matchbox programme, based on Adobe’s Kickbox, which provides a 6-stage learning process to help employees understand how to develop an idea through to the point of pitching it for investment;
• The importance of communication, a structured backend process, and the need to start with the end in mind.

Please let us know what you think in comments below, or feel free to contact editor@mwdadvisors.com if you have questions or comments – or if you’d like to get involved in a future conversation!

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