The Shape of Innovation // Ep.3: Telefonica UK’s CIO on how he runs his Innovation Lab
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The shape of business innovation has changed radically over the past 30 years. This podcast series explores the changing shape of innovation through conversations with real-world innovation practitioners and leaders.
In this 33’04” episode of our innovation practitioners’ podcast, Research Director Neil Ward-Dutton talks to Telefonica UK’s CIO, Brendan O’Rourke, about how he runs his Innovation Lab.
Topics covered in this episode:
- Innovation as culture
- How the Telefonica UK Lab is set up, and how it works alongside other technology groups and R&D initiatives at the company
- Success measurement metrics and how to justify innovation funding
- Innovation around platforms vs. products
- Failing fast and failing cheaply
- … and much more!
Watch out for our fourth episode, coming soon!
Please let us know what you think in comments below, or feel free to contact editor@mwdadvisors.com if you have questions or comments – or if you’d like to get involved in a future conversation!
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