Blog Posts Process Management

The Science of Embedding Resilience in Marketing and Sales Plans

Blog: Forrester BPM Center of Excellence

Earlier this year, as the COVID-19 pandemic was starting to unfold, organizations were throwing marketing and sales plans into the trash. Overnight, marketing and sales leaders and their teams were challenged to revisit and redraw their plans with little certainty about or visibility into how the pandemic would affect their organization. Two things soon became […]

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