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The Sales Leaders’ Guide To B2B Sales Strategy Amid Economic Downturns

Blog: Forrester BPM Center of Excellence

Evidence from past economic downturns suggests that leaders who quickly assess and then decisively act will best position their company for success. But what are the critical assessments and actions that sales leaders should make in their ongoing B2B sales strategy? Education Become versed on economic principles (inflation, stagflation, recession). In addition, understand the financial […]

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