Blog Posts Process Management

The research you need to overcome seams in experiences

Blog: Forrester BPM Center of Excellence

Seamlessness is quite the buzzword these days. It seems that brands of all shapes and sizes are vying to achieve it – from cars, to shopping, to payments, to even “co-living” communities the storied “seamless” experience seems to be everywhere. But are the experiences we think are seamless, in fact delivering superior experiences? Many firms […]

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