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The Price Of Privacy And Asia’s Advertising Ecosystem – Call For Survey Participation

Blog: Forrester BPM Center of Excellence

There’s a perfect storm brewing over the advertising ecosystem in Asia. First, consumer data privacy awareness has been rising. Forrester’s Consumer Technographics data shows that 30% of consumers in the region make their purchase decisions based on brands’ commitment to consumer data privacy. Second, regulators across the region are coming up with stricter consumer data […]

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