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The Power of Online Content Curation | Perspective Series

Blog: NASSCOM Official Blog

When my son has a question for which I don’t have an answer, his immediate response would be – “Dad, google it”. In today’s world, ‘googling’ has become THE term for finding required information.
Does it mean ‘Googling’ is answer to everything? The answer is – ‘it depends’. There is plethora of content available on the open web and it is sometimes described as ‘information obesity’. The challenge is in picking up the relevant & credible pieces of content and organizing them in logical sequence. The challenge grows exponentially if one is a greenhorn on the subject. However, leveraging Subject Matter Experts (SME) and/or inquisitive learner(s) can help solve this problem and produce high-quality content.

Typical challenges faced by organizations are:

The key benefits of curation are:

Do all organizations leverage their in-house talent to curate content OR simply rely on off-the-shelf content from various content providers? In my view, majority fall into the latter category. Many are yet to realize the power of curation and tap into the high-quality content available on the web. The reasons could be many:

Some organizations are leveraging the curation feature on the NASSCOM FutureSkills platform to

For the first time, organizations are able to cross-leverage their expertise by sharing curated content across the FutureSkills ecosystem. Sharing couple of case-studies that point out the value of curation.

Case Study #1

A large IT services and consulting firm wanted to build awareness on emerging technologies and methodologies across their workforce. Their key needs were:

Solution

They realized that off-the-shelf content did not serve their need and hence curated a module by marrying content from in-house, FutureSkills library and content providers and rolled it out to all employees. FutureSkills platform provided them the ability to trackprogress and ensure completion.

The post The Power of Online Content Curation | Perspective Series appeared first on NASSCOM Community |The Official Community of Indian IT Industry.

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